Small Business Management: Launching and Growing New Ventures — Justin Gooderl Longenecker et al. (2015)

Book Description

Help your students realize their dreams of small business success with Small Business Management: Launching and Growing New Ventures, Sixth Canadian Edition. This text incorporates current theory and practice relating to starting, managing, and growing small firms. With well-balanced coverage of critical small business issues, innovative tools, engaging examples, and integrated resource package, Small Business Management provides instructors with the necessary tools to support the varied goals of those seeking independent business careers. Students appreciate the text?s clear and concise writing style that makes business concepts understandable, and the real-world examples and hands-on activities that help them understand how to apply those concepts. The sixth Canadian edition is available with MindTap, a powerful online platform that provides a clear learning path that gets students thinking like entrepreneurs.

Book Details

• Author: Justin Gooderl Longenecker, Frank Hoy, J. William Petty, Leo B Donlevy, Terri Champion, Leslie E Palich
• Publisher: Cengage
• Published Date: 2015-02-01
• Published Year: 2015
• Language: English
• ISBN-13: 9780176532215