Media Management: A Casebook Approach — C. Ann Hollifield et al. (2015)

Book Description

Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today’s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.

Book Details

• Author: C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey
• Published Date: 2015-08-22
• Published Year: 2015
• Language: English
• ISBN-13: 9781138901025