Marketing Channels — Bert Rosenbloom (2012)

Book Description

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Book Details

• Author: Bert Rosenbloom
• Publisher: Cengage Learning
• Published Date: 2012-07-25
• Published Year: 2012
• Language: English
• ISBN-13: 9780324316988