Managerial Economics: Applications, Strategies and Tactics — James R. McGuigan et al. (2016)

Book Description

Readers learn how to think analytically and make better business decisions as future business leaders with the insights found in MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The seasoned author team applies their wealth of practical business insights and economic knowledge to present a solid foundation of traditional microeconomic theory and extensively explore the latest analytical tools in managerial economics. Readers study Nash equilibrium and other game-theoretic tactics, information economics, and organizational architecture. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Book Details

• Author: James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
• Publisher: Cengage Learning
• Published Date: 2016-09-06
• Published Year: 2016
• Language: English
• ISBN-13: 9781305506381