Global Strategy — Mike W. Peng (2021)

Book Description

The world�s best-selling global business strategy text, Peng’s GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases — including brief, to-the-point integrative cases written with today�s time-starved students in mind — present current topics in every chapter.

Book Details

• Author: Mike W. Peng
• Publisher: Cengage
• Published Date: 2021
• Published Year: 2021
• Language: English
• ISBN-13: 9780357512364