E-marketing — Judy Strauss et al. (2014)

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Description

Book Description

This book offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Book Details

  • Author: Judy Strauss, Raymond D. Frost
  • Publisher: Routledge
  • Published Date: 2014
  • Published Year: 2014
  • Language: English
  • ISBN-13: 9780132953443

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