Strategic Marketing for Nonprofit Organizations — Alan R. Andreasen et al. (2008)

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Description

Book Description

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Book Details

  • Author: Alan R. Andreasen, Philip Kotler
  • Publisher: Pearson
  • Published Date: 2008
  • Published Year: 2008
  • Language: English
  • ISBN-13: 9780131753723

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