Integrated Advertising, Promotion, and Marketing Communications — Kenneth E. Clow et al. (2017)

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Description

Book Description

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Book Details

  • Author: Kenneth E. Clow, Donald E. Baack
  • Publisher: Pearson
  • Published Date: 2017-01-04
  • Published Year: 2017
  • Language: English
  • ISBN-13: 9780134484136

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