A Framework for Marketing Management — Philip Kotler et al. (2016)

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Description

Book Description

Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.​

Book Details

  • Author: Philip Kotler; Kevin Keller
  • Publisher: Pearson
  • Published Date: 2016
  • Published Year: 2016
  • Language: English
  • ISBN-13: 9780133871319

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