Essentials of Marketing Research — Joseph F. Hair et al. (2016)

Book Description

« Essentials of marketing research, fourth edition, delivers current marketing research topics and tools that marketers need to succeed. The authors’ years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research to the coverage of new market-research tools and techniques. The text gives students a strong command of market-research principles while being concise enough to use alongside cases or projects. »–

Book Details

• Author: Joseph F., Jr. Hair, Mary F. Wolfinbarger, David J. Ortinau
• Publisher: McGraw-Hill
• Published Date: 2016-10
• Published Year: 2016
• Language: English
• ISBN-13: 9780078112119