Basic Marketing Research — Manoj Malhotra et al. (2012)

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Description

Book Description

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Book Details

  • Author: Naresh K. Malhotra
  • Publisher: Pearson
  • Published Date: 2012
  • Published Year: 2012
  • Language: English
  • ISBN-13: 9780132544481

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